Launch Parties, Free Rum and the Handshake Dance
Dec14

Launch Parties, Free Rum and the Handshake Dance

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Let’s get one thing out of the way – I love rum launch parties. Granted, I’ve only been to one but it was love at first sight. What’s not to fall in love with – free rum, free food and free conversation with like-minded industry folk who also appreciate the freer things in life. Now don’t get your hopes up – launch parties for rum aren’t free unless you’re considered part of the industry, hence the word “industry” as used in the first...

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